BRANDING & ONLINE IMAGE
Angelique Kerber is a leading German tennis player, represented by 4tenn Sports and ranked in the top 10 by the WTA. The agency responsible for the athlete’s image engaged Frogriot to develop a website which represented her personal brand and provided a source of information for fans.
We started to develop Angelique Kerber’s brand by creating a light and modern logo which reflects her style and athletic ability; this logo now serves as a personalised trademark. We designed the website to be similarly modern, using a dynamic and colourful style. The website has an abundance of content, but retains a simple user-friendly navigation. The content is centred on news from the court with blog entries, and is supported by a multimedia section which organises match highlights and press conference material. The full website is accessible in German, Polish, and English to reach Angelique’s broad international fan base.